Generally SEO of Professional’s website can easily begin to fetch results in the first quarter if the strategy is correct and the website is Search Engine friendly. Take for instance the following cases:
Case 1: SEO of a Dentist’s website or any other Medical Practitioner’s (Doctor’s) website
First identify the city and locality in which the doctor is located as patients in general always want to have medical assistance near to their residence or place of work. Therefore the major target audience in case of a doctor is the people in the radius of 5 kilometers from his / her practice. The next level of importance are people outside this radius of 5 kilometers but in the same city. After this comes the state and then country, but generally these are insignificant unless the concerned doctor is a super specialist possessing skills that are confined to a select few in the country.
Second step is to identify the areas of competencies and areas of interest. For instance a dentist may be good at doing most of the dental procedures but he/she may be an expert at Dental Implants and Single sitting Root Canal treatment.
Once the above 2 are clearly identified, the Keyphrases can be effectively formulated. If the dentist for eg. is staying in Green Park area in New Delhi, the key phrases that shall work for him are:
Generic: dentist in delhi, dentist in new delhi, dentist in green park delhi
Specific: dentist for single sitting root canal in delhi, dentist for single sitting root canal in green park delhi, dentist for dental implants in green park new delhi, dental implant expert in delhi … and so on …..
Case 2: SEO of an Architect’s website
Target audience of an Architect is generally the entire city and nearby cities as well. For instance an Architect stationed in Delhi shall be covering Delhi, Noida, Gurgaon, Ghaziabad, Faridabad easily just as an Architect stationed in New York can cover NEw Jersey easily.
Now, Architecture is a complex profession and there are specialists for everything. For instance Retail segment is a field for which there are experts. These people know best how to deign Retail outlets based on product range of the retailer and his target audience.
The key phrases for such an architect’s site shall be retail architect in delhi, architect for designing apparel store in delhi, interior designer for shops in delhi and so on and on the slightly generic side, architect in delhi, interior designer in delhi can be included as all searchers are not accurate.
Same applies in the case of other professionals as well. Photographers who have for instance, have specialization in product profiling activities need to get their websites promoted for that category only else they will get calls for making party videos, which can be a big turnoff for them…